Full Identity2025·Full Identity
Vera Ceramics
A small-batch ceramics maker's complete identity and shop page.
❃
The brief
Vera sold beautiful work through DMs and a bare-bones page that didn't match the craft. She wanted a real brand before her first proper collection drop.
The approach
Positioning around 'quiet, useful objects,' a soft serif identity, a muted glaze-inspired palette, and a multi-section site built to sell a collection — from hero to product story to checkout.
The result
- First collection sold through faster than any prior drop
- A brand that finally matches the product
- A site she updates herself between collections
For the first time the brand looks as considered as the pots. That changed how people buy.