Brand Kit2026·Creator Brand Kit
North Loop Coffee
A neighborhood roaster's Instagram look, finally consistent from bag to feed.
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The brief
North Loop was growing on Instagram but every post looked like a different café. Their logo was a stock icon and their thumbnails were unreadable at feed size.
The approach
A warm, hand-built wordmark, a tight palette pulled from their actual roast tones, and six post templates tuned for legibility at 4:5. Everything documented so their barista-turned-social-lead could run it.
The result
- Feed reads as one brand for the first time
- Profile-visit-to-follow up meaningfully after relaunch
- Templates cut their weekly design time to minutes
Our feed finally looks like the shop feels. People screenshot our posts now.