Landing Page2026·Landing Page Build
Harper Fit
A fitness creator's waitlist page for a paid program launch.
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The brief
Harper had 40k followers and a program to sell, but linked to a cluttered link-in-bio that converted almost no one.
The approach
A single, fast landing page with a clear promise, real proof, and one obvious action. Built mobile-first — where 90% of her traffic actually lives — with email capture wired to her list.
The result
- Waitlist filled ahead of the launch window
- Mobile bounce dropped sharply vs. the old link page
- Page shipped in under two weeks, on budget
It's the first page I've had that I'm not embarrassed to send people to.